Using relevant keywords in the content of a website can help it rank better on search engines. This practice is known as Search Engine Optimization (SEO). When people search for information online, they use specific keywords or phrases. If your website content includes those keywords, search engines like Google are more likely to display your site in the search results. It’s important to use keywords naturally and in a way that provides value to the reader. Combining content with too many keywords can actually harm a website ranking. Additionally, modern search engines consider various other factors in their ranking algorithms, such as the quality of content, user experience, backlinks, and website speed. So, while keywords are an important aspect of SEO, they are just one piece of the puzzle.